Concept idea for a wine label inspired by the producer’s logo.
Among all the sketches created for Villa Tonioli logo design, there was one that was the inspiration for this vintage engraving plate. It’s a view of the classic country-house (podere) that you can find around the hills of Tuscany, just like the vineyards, the roads sided by cypresses, or the hay bales panoramas.
The graphic design style is a mix between vintage prints and modern comics, all laid on a grungy old paper. Obviously, lettering had to match the manually-crafted feeling of the artwork, so it’s rough and with some imperfections. The text inside the ribbon was inspired by Giambattista Bodoni’s serif typefaces design, while the other one (Pitigliano, located in Maremma, Italy, is where the wine is produced) it’s more related to calligraphy.
I will post the final label design in the future. Stay tuned!
Graphic design and drinking.
Here goes the concept design for Villa Tonioli’s Sangue Di Bue wine label. The main illustration is an old-style engraving of a classic bue maremmano, the native breed of bulls from Maremma. Traditionally raised and herded by the butteri, (the cowboys, sheppards and herdsmen of the region), you can still find today this priced breed of cattle grazing inside a southern Tuscany panorama.
The elegance of the label express the quality of the product inside the bottle, and is achieved through its general minimalism, from typography to a limited colour palette, that also helps focusing on the graphic elements of the composition.
How to deal with alcoholic beverages in graphic design!
This digital mock-up of a classic wine bottle was created to quickly have a view of label design works in progress. In this way it’s easier to get an idea of the final result. In this case the Buttero Solitario label for Villa Tonioli (located near Pitigliano in Maremma, Tuscany, Italy) was applied to the digital bottle to test its visual impact on the viewer and to make related adjustments.
Digital models are great not only for design and packaging evaluation, but they can also work well for promotional still lifes. Last but not least, it is an option that can have a positive impact on budget, surely less expensive and faster to arrange than a real still life photography set!
Sadly, there are a few things that mockups can’t provide yet: the taste and the scent of this great Italian wine!
Old-style labels with amazing views of Italy!
This is a work in progress of a label design for the Italian wine Buttero Solitario, inspired by one of my vintage engravings related to the magic landscapes of Maremma, the heart of Tuscany: a buttero (cowboy of Maremma) riding a brunello horse near Parco Naturale dell’Uccellina (National Park of Uccellina).
This area of Italy has a great tradition of wine producers and it’s well known for its strong but fine red and white wines. Due to a large number of competitors, there’s a constant demand of high quality graphic design outputs. Labels are to wine like covers are to books: people judge wines under the influence of the labels. Label design is part of the taste you’re drinking and can help to define the impression you have of a wine.
This one was made with the intention of balancing an old-style engraving with minimal vintage graphic elements and typography. Plus, the feeling of the sweet grapes from Villa Tonioli’s vineyards near Pitigliano!
For everything bad, mezcal. For everything good, mezcal.
Preliminary layout of the front label for the mezcal El Arranque produced by Hacienda San Bernardino.
Mezcal is one of the alcoholic drinks (like Pulque) made from a kind of agave plant called maguey (Agave americana), native to Mexico. The maguey plant is bigger than the agave azul (blue agave or Agave tequilera), used for another distilled beverage known as tequila. It was one the most sacred plants in the pre-Columbian era, but it’s uncertain if the native peoples of Mexico had any distilled liquors like mezcal and tequila prior to the Spanish Conquest. The earliest evidence of this plant in Europe was at the botanical garden of Pisa (Tuscany, Italy) during the late 16th century.
The original mezcal is mainly produced in the State of Oaxaca. Depending on aging, is classified in:
- Blanco (a.k.a. joven, clear and aged for less than two months)
- Reposado (aged from two months to a year in wood barrels)
- Añejo (aged a least for one year in wood barrels)
I will post updates and alternative versions of El Arranque, as well as more mezcal labels, in a new upcoming section of this site.
P.S. If you happen to find a worm in a bottle of mezcal do not worry: it’s just a specimen of Hypopta agavis, the secret ingredient for a special flavour!
P.P.S. Mezcal is also used as medicine: it’s known to heal hangovers!