Category Archives: Ideas & Products Developing

Logo Design for Melomangio: original Italian and Mexican food mix!

Melomangio Logo Design
Strategies and making of a logotype.

I’m proud to introduce you to Melomangio, an on demand restaurant specialized in an original mix of Mexican and Italian food. It is based in Guadalajara, Jalisco, Mexico and it offers food for delivery.
We followed this project from its birth: the customer wanted our help to create and develop a concept idea for a new kind of business related to food. Basically, we decided to go through these steps:

  • Study and Research of the local area to find and target a new branch and market
  • Idea and product preliminary concept developing
  • Branding and Brand Management
  • Marketing strategies defining and developing of the product
  • Advertising

About Melomangio Logo design.
For this logo I wanted something solid, simple and clean so to communicate and stimulate confidence, limiting a cultural “resistance” from the public to a new product, especially when it has to do with food and you are in a very conservative area where people have a strong attachment to their traditions.
It was important, at the same time, to give the idea of a brand related to food: the silhouette of an open mouth. Obviously we had to add some elements related to the two countries, Mexico and Italy. So first we came up with the name, Melomangio (that can be translated with a one-word I-eat-it), made from the two Italian words melo and mangio. The word melo has the same meaning in Spanish, so it’s easy to remember for Mexican customers. Plus the word mangio has that little catchy Italian sound a-like touch that gives a bit more attention which helps to remember the brand name even more! So we have this first level of connection between Mexico, Italy and food. Then we have a more graphic level. The red symbol coming out of the mouth reminds the typical Mexican chile. But it also recalls the smoke or steam glyph used in Mayan artwork representing words or thoughts. These are the elements anchoring Mexico. On the other side we have the face silhouette that also has the shape of a boot, because of the boot-shaped Italian peninsula. And there is one more connection between the two countries: the colors. Green, white and red are the colors of both, Italian and Mexican flag.

Logo design is not only about graphic design. It’s a symbolic design. It’s about finding the right archetypes, a path to subconsciousness.

Sabor mexicano, estilo italiano.
This is the slogan, meaning “Mexican flavor, Italian style”. Once more we have something creating confidence, with a message like “Hey, don’t be afraid to try this, the taste is not too different from what you’re used to eating”. Plus, again, playing the Italian wild card: Italian food and style are recognized all over the world!

So next time you are visiting Guadalajara, remember to try the delicious and original Italian-Mexican mix of Melomangio!

Maremma isometric 3D Map design

Maremma isometric 3D Map design
Discover the secrets of Tuscany with this 3D Map of Maremma.

I love maps. When you sail, you love maps even more. Tracing routes on a boat during a storm in the night is not like studing cartography at school. Well, maybe this sounded to much like Han Solo’s style.

This new project is about trying to create a new level of interactive maps to be used especially on tablets and smartphones. The goal is to achieve an iconographic 3D map that can be easly understood while looking for interesting locations and related events, places to visit and things to do: museums, archaeological sites, wildlife contaminations, crazy tours, workshops, secret places, tipical restaurants, horse riding or even sailing!
In the last decade Icons have become the main vectors for concetrate user friendly information, using a symbol in a limited space to give a quick view of specific topic. Think about the evolution of icons on mobile devices or the ones used for avatars, as well the minimalist but powerful infographics or information graphics: a graphic visual way of representing complex information, data or knowledge, clearly and quickly.
Maybe it’s just a return to the past, when people use to draw icons, hieroglyphics, ideograms and pictograms instead of typing text.

The style we want to give to the map is kind of hyper-realistic, but at the same time it would be cool to mix some cartoonish element to the whole composition.
I am going to try a few experiments with this first, testing, 3D map: an isometric view of Maremma, a region located in the south of Tuscany, in Italy, famous for its astonishing landscapes, preserved wildness, traditional tasteful and healthy food, ancient history and archaeological sites. The land of the the mysterious Etruscan people and its secrets. The land of the butteri, the cowboys of Tuscany, who even defeated Buffalo Bill during a contest in 1890.
But it’s not going to be only an isometric 3D map. This is an illustration too. It will be printed like a classic map on paper for guides and tourists and could potentially be used for different kinds of products merchandising as T-shirts, books, posters, digital printing for big formats or advertising.

So if you are planning to visit Italy and Tuscany, remember to check out our web site to see if our iconographic iper realistic isometric 3D Map of Maremma is out!