I’m proud to introduce you to Melomangio, an on demand restaurant specialized in an original mix of Mexican and Italian food. It is based in Guadalajara, Jalisco, Mexico and it offers food for delivery.
We followed this project from its birth: the customer wanted our help to create and develop a concept idea for a new kind of business related to food. Basically, we decided to go through these steps:
- Study and Research of the local area to find and target a new branch and market
- Idea and product preliminary concept developing
- Branding and Brand Management
- Marketing strategies defining and developing of the product
About Melomangio Logo design.
For this logo I wanted something solid, simple and clean so to communicate and stimulate confidence, limiting a cultural “resistance” from the public to a new product, especially when it has to do with food and you are in a very conservative area where people have a strong attachment to their traditions.
It was important, at the same time, to give the idea of a brand related to food: the silhouette of an open mouth. Obviously we had to add some elements related to the two countries, Mexico and Italy. So first we came up with the name, Melomangio (that can be translated with a one-word I-eat-it), made from the two Italian words melo and mangio. The word melo has the same meaning in Spanish, so it’s easy to remember for Mexican customers. Plus the word mangio has that little catchy Italian sound a-like touch that gives a bit more attention which helps to remember the brand name even more! So we have this first level of connection between Mexico, Italy and food. Then we have a more graphic level. The red symbol coming out of the mouth reminds the typical Mexican chile. But it also recalls the smoke or steam glyph used in Mayan artwork representing words or thoughts. These are the elements anchoring Mexico. On the other side we have the face silhouette that also has the shape of a boot, because of the boot-shaped Italian peninsula. And there is one more connection between the two countries: the colors. Green, white and red are the colors of both, Italian and Mexican flag.
Logo design is not only about graphic design. It’s a symbolic design. It’s about finding the right archetypes, a path to subconsciousness.
Sabor mexicano, estilo italiano.
This is the slogan, meaning “Mexican flavor, Italian style”. Once more we have something creating confidence, with a message like “Hey, don’t be afraid to try this, the taste is not too different from what you’re used to eating”. Plus, again, playing the Italian wild card: Italian food and style are recognized all over the world!
So next time you are visiting Guadalajara, remember to try the delicious and original Italian-Mexican mix of Melomangio!